An Anti-misandry Commercial?

A bottle of 50 200mg Advil caplets

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The makers of Advil should be commended. This evening while watching Criminal Minds, in noticed a commercial for Advil Congestion Relief that appeared to make fun of misandrous commercials so commonly seen on television. A woman with an obvious cold was sitting up in bed looking miserable while her husband? slept peacefully beside her.  A sarcastic sounding male voice can be heard saying “That’s right, blame the … mucus.”  The camera pans over and you see a man in a green t-shirt that says “mucus.” Mr. Mucus then explains that mucus may not be to blame for her inability to breathe, it may be due to swelling of the nasal passage, which is why she can blow and blow and blow and nothing ever comes out.

The anti-misandry message is subtle. It is based on previous commercials where the husbad is ridiculed by the wife for being able to sleep while she suffers. I was positive she was going to blame the man for not suffering with her. Instead she is informed that she is misplacing the blame. It’s ingenious and I thinnk we should all run out and purchase a bottle of Advil CR in support of this kind of advertising. Even if you have no need, buy a bottle. dispose of it properly or donate it to someone who may need it. Or, at the very least, write Pfizer and tell them to keep up the good work.


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  1. Well, pharmaceutical drugs are still poisons, so I won’t be purchasing them. Interesting, though.

    • Yeah, there’s a bit of cognitive dissonance here for me. I’m no fan of pharmaceutical companies, but I figure the trend’s gotta start somewhere and it can’t be allowed to die.


  2. I’ve heard about this commercial, and I agree 100% wholeheartedly, those advertisers that are male friendly need to be recognized, and thanked for being so.

    That said, I’m going to write Pfizer right now and do exactly that.

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